55DSL decided to look beyond the tourist brochure and highlighted some other features of Italy in their new campaign film called ‘Once Upon a Time in Italy’. Forget the breathtaking nature and beautiful wines for once – well, not really, but you get the point – and try to focus on some of the issues this country is dealing with, through this video.
Inspiration is clearly never far away in Italy and in this short film an unemployed man named Carlo is tired of being turned down for jobs. He comes up with a plan to turn olive oil into fuel and helps his mother to power her flat. Will this inspire a generation? Or will his plan be ended by oil tycoons? Watch the film HERE to find out (or follow this link for the trailer).
